Advertising Experiment: Results

OK, so I more or less did the (work)-week advertising experiment. What did I learn?

• I perceive a lot of ads. Radio and TV are the main sources. Print is moderate. Some billboards. Backs of cars were a surprising blip (license plate frames, bumper stickers). I rarely perceive ads on the web.
• I see or hear a lot of the same ads over and over. Same time of day, same medium (drive into work, watch the evening news).
• Most of the ads were for things I don't buy or use. So it was easy to live by the "don't buy or use it if you see it advertised" rule. I took some exceptions near the end here, though: NBC advertised 30 rock and I was not about to go sit in another room while it was on.
• Once you pay attention to ads, you realize how many you are exposed to. You also realize how many you are likely to perceive subconsciously. It's one thing to be made aware of a product or service. It's another to be inundated by relentless messaging.

Could I take this experiment forward for longer than a week? No way. I would eventually be unable to buy or use more and more things I want or need to buy or use. The critical mass started to build near the end of my week (see 30 rock) so I'm glad I stopped when I did.

Any changes moving forward? I'm going to mute the TV more often and stop looking at billboards, that's for sure.