Saturday, July 15, 2006

For Those Too Lazy To Fill Their Ice Cube Trays

Don't have time to fill your ice cube trays with water? Scared that your water contains a flurry of dangerous viruses? Well, just for you, there's Ice Rocks! From the Web site:
ICE ROCKS® are secured ice cubes made from spring water and ready to be frozen. These cubes, to be consumed within two (2) years, are hermetically packaged in disposable, recyclable containers, providing the user with a complete guarantee with regard to hygiene and safety, while respecting the environment. ICE ROCKS® uses a patented technology, providing a container of refreshing ice cubes that are pure and hygienic.
I had to blink a few times to believe what I was reading:
  • They're taking spring water
  • They're putting it in trays
  • They're sealing the trays
  • They're selling them to people, so that those people can unseal them and put them in the freezer.
Pretty silly, right? I think the folks at Ice Rocks thought about that, so they put up some scare tactics on their Web site, claiming that water in some nations is contaminated with disease and such. OK, reality check:
  • Nearly all of the water in the Western world is safe to drink, from the perspective of not containing disease like hepatitis, malaria, and cholera.
  • If and when people travel to Third World nations, chances are places that have ice cubes are drawing the water from a purified source (say, bottled water). Think hotel and resort here.
  • And, if you are in a Third World country and you're not sitting beside some pool inside some walled-up resort within reach of some bottled water for your ice cubes, what in the hell are you doing looking for some ice cubes for your Scotch?
I'm really hoping this is a joke. I'm waiting for the clown to jump out from behind the curtain and honk his horn and dance. I fear I'm wrong.

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