Chipotle's nutrition information sheet lists each ingredient they offer and the nutrition information for each. No individual item goes over 490 calories or 19g of fat. But, you don't order just one ingredient at Chipotle. You order them together into one of their many burrito or taco offerings.
Let's see: 1 13" flour tortilla, some rice, black beans, carnitas (pork), red tomatillo salsa, and some cheese and sour cream. Can't be all that bad, can it? Not unless you consider 1,195 calories and 42 grams of fat bad. Add some guacamole and switch the tomatillo salsa with corn salsa, and you're talking 1,437 calories and 57 grams of fat.
Compare that with the following Mickey D options, from their nutrition sheet:
- Big Mac: 560 calories, 30 grams of fat
- Grilled Chicken Club: 590 calories, 22 grams of fat
- Sausage Biscuit with Egg: 500 calories, 31 grams of fat
- Big N' Tasty with Cheese: 520 calories, 26 grams of fat
- Crispy Chicken Ranch BLT: 580 calories, 20 grams of fat
I was hard pressed to find a single item on the McDonald's menu that topped 1000 calories (yes, they do exist).
I'm not claiming that either McDonald's or Chipotle is falsely claiming they offer health food. And, I do recognize that the quality of the food does count for something (healthy fats, no preservatives, etc.).
That said, Chipotle is trying to brand itself as a fresh-Mex alternative to typical fast food, with a bent towards food quality. Contrast that with their food offerings and you quickly realize that fresh-Mex does not equal healthy (or even healthier) alternatives to fast food.