Why Do Local News Shows Advertise?

I find it amusing to watch local news shows advertise themselves on TV. Sure, they need ratings like every other show. But come on, it's local news.

• It's all pretty much the same. There's hardly any qualitative difference in the reporting they do. A bit of national and local "hard" news at the beginning, followed by a softer or investigative story, weather, sports, and we're done. The same formula, everywhere.
  
• I don't care how many Doppler radars you have or how many times you do on location live reports. It doesn't make me want to watch one show over another.
• You can get all this news and more, on demand, with video and audio if you choose, on the Internet.

I love it when they tout themselves and their resources, with that triumphant music in the background, as they spring into action to report the latest stories. Lame.

Photo: No stabbing area

The employees at Pike Place Fish at the Market have it right: the employee health center, by definition, should NOT be a stabbing area.

Deathcake Royale - One Day Only

This crossed my in-box today, and I may not be able to pass it up:

For one very special day only...let us give thanks for Deathcake!
This deadly dark chocolate concoction is BACK for one day only! Made with Theo Chocolate and Stumptown espresso, Deathcake Royale is truly the ultimate cupcake indulgence.

NOVEMBER 26th, 2008
Available for one day by special order only - Call to order yours today!

Ballard 206.782.9557 | Madrona 206.709.4497 | West Seattle 206.932.2971

* All orders must be received by NOON on Tuesday, November 25th *

If you haven't had a Deathcake yet, this is your chance!

Photo: Gus Face

Trying out our new 55-250 IS lens. Makes grabbing a sharp shot of the quick-moving Gus much easier.

Remix

FL Studio recently announced a remix contest. The original song is "One Day" by David Latour, a bouncy dance song. My remix of it changes several things up and makes the song a fair bit darker. I submitted my remix yesterday, but I thought I'd share it here for folks to listen to. Feel free to download and listen, and let me know what you think.

Election Zeitgeist, Courtesy Of Twitter

Want to get a sense of how the (technologically-inclined, Twitter-using) electorate is feeling about the election? Head on over to Election 2008 and see what people are tweeting about.

Honestly, this is scary stuff. A 5 minute sample (actual tweets, not in the conversation per se, all said in context & uncorrected):

• Is Biden going to live longer - he has gotten senile - old folks home in his next view - but will my taxes pay
• under Obama, small business will have to raise their prices
• dude my cat saw a picter of Obama and he hid for a week
• Obama is an American terriorist
• Because Obama is like communism great on paper
• Joe Biden is such an utter d-bag. Also, he's entirely too bald to run this country.
• This just in Obama, tells mainstream media he knows a Champion Snow Machiner too..

Honestly, this is like listening to gossip about a couple of kids on the grade-school playground. Why are people so flippant and shallow about their potential world leaders, especially during such a pivotal time?

The Corn Lobby Is Fighting Back

Seen this ad? It's from the High-Fructose Corn Syrup people. They want to convince you that HFCS is equivalent to sugar. Nutritionally, it is. But it's certainly not "all natural" as some would like to claim.

Fact is, HFCS is a highly processed ingredient. It goes through a multi-step enzymatic process. Its processing involves, according to the CSPI, "centrifuges, hydroclones, ion-exchange columns, and buckets of enzymes." Certainly not something you can do at home with an ear of corn and a pot on the stove.

SweetSurprise.com really wants you to think otherwise. To be fair, they do summarize the process on their site. But how can this process be called "natural"? Beats me.

Straight Man Soap

Sometimes, independent retailers are the coolest. Sure, they may not have the best prices or the best availability like some big-box retailers do. But they shine in personality and novelty where the Wal-Gets and Lowe-Depots of the world don't. Here's one example.

Bliss Soaps is a small shop on Capitol Hill's Broadway strip specializing in handmade soaps and other bath & body products. We've been a couple of times before, and stopped in not too long ago because our supply of soap was getting low.

As we were meandering through the small store, picking up and sniffing literally dozens of soaps, I came upon a turquoise blue block with a sea-foam edge to it. Intrigued by the color, I picked it up and smelled it. "Wow," I proclaim, "this smells pretty good!" It didn't have a distinct aroma like a fruit or a spice, but was rather a blend of scents, kind of like a cologne. I decide to add the block to our basket.

Upon checkout, the owner sorts our selections and starts ringing them up. When he arrives at my choice, he says, "Ah! Straight man soap."

I smile, cock my head, and ask, "that's not what it's called, is it?" I hadn't noticed any name to this soap, unlike many of the others in the store.

"No, it is! Look," he says, and he punches in the product code on the sticker. The register display soon scrolls, in block letters: STRAIGHT MAN SOAP.

"Huh..." I say.

"And you like it, right?" the owner asks.

"Sure, yeah, it smells good. I'm going to use it in the shower."

"And, you're straight, right?" he says, looking over at my wife.

"Sure" I smile.

"See!" he concludes, "I know it every time. Every time a guy picks up one of these and buys it, I know they're straight. That's why I call it straight man soap!"

To which we all start laughing. We wrap up our purchases and head out, still giggling over the encounter.

I can't imagine buying soap anywhere else now. And I bet no one else has my straight man soap, for that matter.

Cupcake Royale Reveals A "Royale With Cheese"

The cupcake mavens over at Cupcake Royale have released a new cake of the month: the Royale with Cheese. In their words:

A seriously rich swirl of [cream cheese] pile high on our deliciously dark new chocolate cake Royale. Finished with a sweet sprinkling of dark chocolate curls...

Why, why is there not a Cupcake Royale near work?!

Seattle's Wet Summer Of 2008

Yeah, we know, it rains in Seattle, blah blah. Most locals will tell you that the summers are the counterexample: it gets warm (in the 80s) and a fair bit drier, myself included. Enter August 2008. According to Steven's Weather Vortex, this has been the 5th wettest Seattle August on record.

Normally we get around an inch of August rain. So far, we've gotten 2.86 inches. That's right, over 200% of normal. Add to that the cooling effect of the rain and the darkening effect of the clouds, and it's been hard to look out the window lately and call it Summer, at least with a straight face.

Like true Seattlelites, though, we maintain hope and resolve. Take, for example, the forecast of decreasing rain by this weekend, with a high of 70 degrees and sun by Labor Day! Sound cold, Phoenixites, what with your 95-100 degree days? Hey, it's all relative.

Gus Vs. Elastic

This is Gus, moments before pouncing on an elastic being dangled above his head. Yes, we buy him those fancy pet store toys. But he loves the simple, cheap, 50-to-a-pack hair elastics the best. So much so that he gets up on the bathroom counter every morning after breakfast and practically begs us to give him his toy.

Photo: Dosewallips

Despite the serene look of this photo, it was really windy on the way to the beach at the Dosewallips State Park, and some dark rain clouds were gathering when we were heading back to our campsite.

Lies In Headlines

I hate it when news mediums go the sensationalistic route. Take, for example, this article. The headline:

If trends continue, we’ll all be fat in 40 years

Whoa! And the subheadline:

Researchers: By 2048, every American could be at least slightly overweight

Whoa! Could that be true? Is it really possible that every single American could be at least a little overweight in 40 years? That's easy: no. And the article admits this:

“Genetically and physiologically, it should be impossible” for all U.S. adults to become overweight, said Dr. Lan Liang...However, she told Reuters Health, the data suggest that if the trends of the past 30 years persist, “that is the direction we’re going.”

Ah, so the headline should have been: American obesity rates are on the rise. But that wouldn't be as eye-catching or sensational, now, would it? And, it's not really news given recent reports on obesity rates, is it?

Twittering vs. Blogging

I find myself twittering more and more and blogging less and less. Twitter is filling the gap in terms of short, to-the-point, and timely statements about what I'm doing or thinking about. Blogging is good for longer thoughts, or sharing media (pics).

I haven't had a whole lot of time lately to do the latter, but the former lends itself to just a moment or two of time. As such, if you care to follow me on twitter, I'm zorbadgreek.

Photo: Galileo with sheep

Oh yes, Galileo loves his sheep. Really. Can't you see it in his eyes? That look of gleeful happiness and giddy joy?

Yeah, OK, so we put it on him and snapped a photo, and he wasn't that amused.

Photo: Gasworks

Nighttime photos are cool. Depending on ambient light and shutter speed, you get some interesting effects. This was 15 seconds at 11pm, with an orange street lamp from the left hand side in the distance.

Photo: Lick

Gus is growing, but he's still a kitten. We were playing with him on the bed not too long ago, and he was rearing to go. This shot caught him with his tongue licking his nose, in between pounces.

Ugly Web Site Alert: SeattleGrapeVine.com

There's never a loss of ugly web sites. But some rise above others. Check out SeattleGrapeVine.com.

Immediately one sees the haphazard nature of the site. It approaches a ransom note: different fonts, colors, backgrounds, and effects as one goes from region to region on the page. As one clicks around, you see a ton of ads spread around a tiny bit of content: a few events here, a classified there.

Why would someone want to stick around on this site, much less use it? It hurts my eyes just to try.

Wait, it gets worse. There's apparently lots of Grapevine sites out there. Including ones worse that this one. Check out RochesterGrapeVine.com. Or don't. It crashed my browser a few times.

Why do sites have to be this ugly? And for those running these sites, why do they think this is an acceptable user interface?

I'm not saying web site design is easy. But that's no excuse for living with a bad design.

How The Music Industry Can Save Itself

Ah, remember the good old days of music? The days when you’d eagerly await the release of your favorite band’s album, so that you can go back home and listen to the tape 10 times over? The days when you tuned in to your local radio station to hear the latest singles and then argue with your friends on which one’s the best? The days when record shops were veritable gold mines where you had to restrain yourself from buying as many albums as you really wanted.

Welcome to the 21st century, where the world of music has dramatically changed, and suffered for it. What we have now is an industry in a tailspin. Radio stations are playing the same old, tired popular genres so that they can try to sell the most ads. Labels are terrified of dwindling CD sales, and are striking deals with the likes of iTunes, who sell songs with restrictions. The RIAA is going on the offensive to try to stop music downloading by ironically prosecuting some of the industry’s most fervent customers. In a phrase, it’s all about how to protect the status quo, and Mr. Consumer, you better come along for the ride, because that’s the way it is.

I’ve never seen an industry hold fast to their old, tired ways with such irrational devotion as I have the major labels along with their associations like the RIAA. With every passing month, we hear of more artists going it alone, exploring ways to deliver and sell their music independently, because they’re tired of the status quo. I wonder why the music industry hasn’t at least started the process of reinventing itself in earnest, exploring new ways to deliver and monetize its product, and ultimately please its customers: people who like music and really, really want to listen to it.

So, how can the music industry save itself? Everyone has a hypothesis; here’s mine.

Distribution
Let’s face it, people are getting more and more adept at using their PCs, laptops and the Internet to get music. Downloading and sharing music without paying for it is becoming a more and more popular way of consuming music, especially in the teen-to-college age group, where demand is high and, well, cash isn’t. How do you compete with free downloads? Let’s start with a better distribution model. With downloads on the ‘Net, you have to seek out what you want and it takes a while. Popular music is pretty easy to find, but non-mainstream stuff is tougher. Even if you’re willing to pay, iTunes or Amazon still don’t have the enormous back catalogs that major labels have. And the problem grows if you’re talking minor labels. And, once you have the music, you own putting it where you need it. Forgot your iPod? Sorry. Don’t know how to setup your PC as a server so you can listen to your music at work? Oh well.

Instead, imagine a distribution system that was a virtual clearinghouse of music. Yes, we’re talking an integration among major and minor labels, domestic and international. Now, imagine a distribution scheme that leveraged the Internet, mobile phones, set-top devices, car radios, and other “direct-to-consumer” avenues. Finally, imagine an interface and model where you could, literally, ask for music from a particular artist or genre, or a particular song, or what your friends are listening to. And you get it. And you get it instantly.

And forget technology-laden prerequisites like knowing how to subscribe to podcasts or join a social network or know what Bittorrent is. The entry-level version of this technology has to be brain-dead simple. As simple as hooking in a TV in your living room, or turning on your satellite radio in your car. Mom, dad, and even grandma need to be able to use this service. Sure, offer more tweaks and experiences for people who want to geek out on the ‘Net, or download some special app on their mobile phone. But the super-simple approach needs to offer a rich experience without hardly any prior knowledge. Just like the CD, or the tape, or the record before it.

And, the device network has to work together, seamlessly, without setup. No more “I bought a CD but now I can’t listen to it on my phone because I forgot to rip it to my iTunes and then transfer it” business. Each device needs to be aware of others, and of the service in the “cloud”, and needs to be able to offer the same level of service and experience once people start using them. You listen to the Eagles on your phone? You can do the same in your house, or in your car, or on your computer. You paid money for the same Eagles tunes? Then the experience had better work flawlessly the first time, and every time thereafter.

Cost
OK, so we have a fancy distribution system. What do we charge for it, or for the devices? The answer is: zero to very little. For starters, to convince people to start using this stuff, you need to open up some back catalogs of music plus some parts of new releases and distribute them through this system for free. That’s right – zero, nada. You need to convince people this is a better way to get music, and the way to tear them off of their computers and into your system is to entice them with golden oldies and new hits for dirt cheap rates. Add some social networking and targeting for those inclined, and you start to attract people who would otherwise not be interested. Give away some devices, and sell some other ones at cost. Do some advertising. Most importantly, get people to try the system out.

When the system catches on, sell some devices or some services for additional fees. But those are add-ons: the basic experience needs to have a very low barrier to entry, and needs to have an immediate payback. What you’re looking for here is a “wow” as soon as someone plugs in. You get that when you realize what you can download from the ‘Net. You need even more of that when you plug in to this system. Lots more.

Upsell
OK, so you have a fancy distribution system and you’ve convinced people to jump on it. Maybe they’ve hooked their phones up to it. Or maybe they’ve paid a bit to get a set-top device for their TVs or stereos. They’re jamming to some tunes and they really like it. What’s next? Upsell them.

People dig music. But the audio itself is not the end-all of your industry, or at least shouldn’t be. Imagine giving away some tracks from an artist, but then selling an entire album and offering some sweet artwork or videos or preview songs to go along with it. Again, instantly available, high quality, and works right out of the box. Or, imagine selling a new box set of a popular artist, and offering one free concert ticket to the next local showing of that artist along with it. What about offering subscriptions to artists’ “portions” of this service (or web sites, if you’re thinking conventionally) where they can interact with artists and have conversations with fellow fans, if they pay a bit up-front (or monthly) along with their free music? How about selling some new tunes from an artist well before they hit the mainstream, at a small price? How about holding a remix contest where people download the mix components and the winner of the popular vote gets some free goods from the artist? And, finally, how about some ad-supported music for those who truly want to spend nothing and are willing to listen to some jingles to get that?

Music is so much more than just audio. Clothing, videos, concerts, communities, remixes, collectors’ items. I could go on. The point is: get people hooked on the music for next to nothing, and then charge them for stuff they really want on top.

In other words, give them what they want, and sell them what they don’t know yet they need.

Know your customer
There are many different types of music buyers and listeners out there. You have everything from the poor college student who’s tech-savvy and wants to listen to some new music on his or her portable music device. You have the serious collector who enjoys amassing and showing off a library and pays for high quality recordings. You have people who are casual listeners of music and want something “in the background” when they workout or when they have people over. You have kids who want entertainment and education (or at least that’s what their parents want).

The music industry needs to appeal to each of these types of consumers, and needs to mold their service and their upsells to each user. Yes, that means for some customers you continue to sell hardcopy albums with beautiful artwork and display cases. And yes, that also means you offer high quality digital-only downloads and digitized album art for others. The point is, a common service that is unified, cross-device, targeted, and wonderfully easy to use should be the common thread across all of these types of music listeners. You just tweak the offering and the experience for the specific type of customer.

But, but…
I know, I can hear you saying this already. Let me anticipate a few arguments off the bat. We can have more in the comments section of this post.

But people will take the music they buy and share it with others.
Well, yes, they could. The system could prevent this by using DRM. But that would be suicide. Instead, why not make the service so brain-dead compelling that people don’t want to go to the hassle of copying content out of a device or the service and sharing it with their friends? “Wow, I just listened to (or bought) some music and it’s available everywhere I am, instantly!” Why would you go back to downloading after that? And, keep in mind, the upsell is where the money is, and the upsell shouldn’t be on the audio itself (which is the easiest to copy).

But this network of devices and this service you’re describing sounds expensive and hard to setup.
It could be, yes. I think the reality is the music industry has to setup some new infrastructure to drive this experience. That said, there are existing networks (cable, mobile, Internet) that could be tapped to offset some of the upfront costs. But, I agree, what I’m describing below isn’t cheap. But you can’t go cheap if you’re trying to reinvent yourself.

But you can’t make up the money in lost CD sales by upselling people to stuff alone.
Yes and no. If all you do is sell them a t-shirt along with some tracks, then yes, I agree. But the point here is that you have to reinvent the pricing as well as the products. There are so many dimensions to sell people on, including quality of music (super high quality, better than CD, surround), availability and timing (early releases, re-releases of “lost” stuff), scarcity (limited number of audio or products), interactivity (remixes, community, chats and forums), and so on. Each of these dimensions can be exercised, and I believe each can generate revenue that isn’t being generated today, simply because the distribution and the service haven’t been there to help people find, spend, and consume.

But people are stealing music!
This is the mindset that the music industry has to break free from. Imagine, your customers are so into your product that they’re willing to manually scour web sites and networks, wait lots of time to download, transfer the music to devices, just so they can listen to them. Now imagine if you built a great service that had all the music they could ever want and was light-years easier to use, and had a low-to-zero entry fee. Why wouldn’t they start using it?

Conclusion
I’m envious of the music industry. They have a product that I believe most of the human beings on this planet desire, and that is music. I’m also envious of their opportunity to build and deliver on a truly great service to let people consume what they want, where they want it. I’m also quite sad that this hasn’t happened yet, and it doesn’t look like the industry is interested in making it happen.

Admittedly the above is one view of how the industry could save itself. You may disagree on its viability or value. But I think most of us would agree with this: the industry has to make some changes now, or else artists and consumers will continue to be left to their own devices.

Photo: Yarn

Sometimes, you encounter art that captures you.

Sometimes, an image just calls out and catches your attention.

And then, sometimes, you look over and see some big balls of yarn on the ends of poles and go, "Um...hmm?".